The liquor filter...

Someone finally capitalized on the experiment that was buzzing around the net a few months ago.

A bunch of people go drunk together ...What happen was they bought a really cheap bottle of vodka and a fairly high end bottle as a control. They passed the cheap one though a brita filter for 7 passes. By the end the cheap vodka tasted better and went down easier than the control (high end)

it has been repeated world wide with about the same results...however mostly pertaining to vodka.