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Eye catcher. What do you get when you hire a hot designer, a hot ad campaign team and have things made far, far away for pennies? You get Isaac Mizrahi's newest bedding and living collection for Target.

Pictured above, we think the Pop Flower bedding is stunning ($70-$90). Unfortunately the experience of going to the Target website to find Isaac's collection is somewhat underwhelming. Target has some real finds, but you have to pick and choose with care. MGR