1% for the Planet: The Check is in The Mail!

1% for the Planet: The Check is in The Mail!

Maxwell Ryan
May 6, 2008

Be proud of yourselves. We are.

Inspired by Yvon Chouinard's book, Let My People Go Surfing, we signed AT up for his foundation, 1% for the Planet. Now, together, we have turned advertising dollars into donations directly back to the earth and the charity of your choice. As a member of 1% for the Planet, we sent off a check last month (1% of our 2007 revenue) to Habitat for Humanity of Kent County in Grand Rapids, Michigan, where they are doing bringing green affordable housing to folks that can't afford it themselves. We chose Habitat of Kent County after you voted that that it was your top pick.

Here's our post trail:

Help us Give 1% for the Planet
AT Gives 1% for the Planet
The Vote

Now, we're looking forward to next year, so keep reading our sites and then let us know where the money should be spent. Each time we'll ask you and when the number's bigger we can split it as well.

Best, Maxwell

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