How many times have you clicked on a Craigslist ad to see an item and seen this instead? "Camera broken, promise good quality?" Maybe you should send that person these Craigslist Rules to get it sold, something we drummed up while covering Scavenger for a week...
Take good pictures. That means, take it outside and photograph in the grass away from house clutter. And daylight is better than lamp light.
Show multiple pictures. If we can't quite see the item online, we might not want to see it in person.
Don't show the picture of the item from the store's Web site where you got it. We want to make sure it hasn't been painted or scratched.
Don't overprice. Search Craigslist to see what similar items are selling for. (We have done this before. It's hard to sell an overpriced, reused Billy bookcase.)
Describe in detail so the buyer trusts you.
Write, "Love it but don't have room anymore!" That always gets us to take a closer look.
If you really
want to sell that item fast, offer to deliver, even for a little extra cash. We bought a dresser from a guy because he said he'd deliver &mdash and we had no way to transport, short of renting a U-Haul &mdash and paid him $20 extra for his time and gas. If he hadn't offered, we would probably still have piles of clothes on the floor.
What other rules would you add?