It's a rug now. IT'S A RUG NOW. Now it's a rug.

That's it. I'm gonna jump.

ditto. at this point, anyone buying the keep calm paraphanalia just screams 'I'm trying so hard to be trendy!' even if you genuinely like it, that's too bad, because it's just going to make you look like a lemming...

yeah, but maybe I could buy it inspite of the fact that it's trendy.....i just like it so much....and i live in the midwest where no one has probably seen it anyway...

Good God that rug is horrid.

I'm obsessed with London and would love one of those cushions... if they were about half the price. £44 is ridiculous!

I'll stick with souvenirs from my trips over there. British is always fun.

So tired. The fact that you can now buy the print in every colour under the sun to match your furniture is when it should've ended.

Keep it as the charming little red poster it was and stop there.

I need that slogan, 'keep calm and carry one' plastered everywhere these days.

Ha! I was ready for the simultaneous AT reader head-explosion when they saw that rug!

LOL!

A "KEEP CALM AND CARRY ON" RUG?

You guys just posted that to get ATers riled up... I love it!

Seriously, when I see Keep Calm anything, I don't think, "That's overdone," I think, "Here we go, the AT comment boards will be foaming at the mouth."

The rug edition. Interesting. I've given up protesting the trend and decided to roll with it and the let the thing run its course.....bring it on!!! 'Keep calm' beach towels, coffee mugs, pot holders, pencils, can holders, headbands, backpacks, baseball caps, stress balls, sun visors, t-shirts, buttons, dog bowls and plastic cups.... The sooner we get this plastered over everything under the sun, the sooner the trend will go away.

I live in London so am probably immune to the allure of the items shown here.

If you take a look at the price of the Keep Calm rug - £390 down from £435 - and know that it was made in Uttar Pradesh, in India, the mark-up is sickening. I'll bet that the Indian workers were paid a pittance for their work and that the vendor is selling that rug at a scandalous markup. I'd boycott it for that reason alone.

The other items are just as hideously expensive. Seriously, you could get a cheap flight to London and buy some tourist tat in Leicester Square for what that company is charging.

/off my soapbox

There are actually parts of Britain outside London. Just saying.

But you could stomp on it and smear mud all over it, that might be satisfying. I'm referring to the KCACO rug of course.

These products are not for Anglophiles. They are for their "friends" or "family" to give as "gifts". What Anglophile has the Union Jack all over everything? My obvious Anglophilia starts with several editions of Fowler and ends with Kingsley and Martin, PD, and some tired old Laura Ashley furniture.

Wow. Rosenatti can read my mind. *start thinking clean, peaceful thoughts*

I think I'll wait for the "It's Time to Start Panicking" rug.

I'm holding out for the, "Keep Calm And Carry On," boxer shorts.

I love the rug, but definitely not the UK online store that carries it (pedlars). I tried to order a sleeping bag from them. First, they would not reply my email asking how much shipping would be. Then once I placed the order, it takes them another week or so to tell me that the shipping will be $20 usd. Really? $20 shipping? On top of that, now I am on their spam/mail list despite trying to unsubscribe myself several times. OMG I hate that site!!

People need to get over the hate for Keep Calm Carry On. This website helped make it trendy. If you dont like it, dont buy it.

Maybe KC & CO is like the "I Heart NY" logo -- made people really happy at first, I'm guessing, then most probably hated to see it and it was pronounced tourist crap. Later it was kitsch, and now it's probably cute and perfectly acceptable for foreigners to have in their homes, although not NYers. I don't see any harm in this type of thing, who cares?

I hate to come on as a snob, but I am an anglophile. I love Shakespeare, Marlowe, Mary Wollstonecraft, Lady Mary Wortley Montague, Pope, Dickens, Dorothy Sayers, Agatha Christie, P.D. James, and the Book of Common Prayer. They are on my bookshelves.

Not sure I need this stuff in my house.

London of the imagination is not the same as London. I walked the length of Drury Lane and found not a single muffin man.

I agree with martigny, If you want stuff like this, buy a ticket & shop the tourist traps & enjoy experiencing the real U.K. & maybe learn a thing or two while you're there. I like some of this stuff but I'd much rather make a shadow box with my own souvenirs from my trip there or have my underground map framed, than pay this kind of money for these things.