#12 - Jack's Think Big

Name: Jack E.
Location: Times Square, New York City
Size & Type: 140 sf Studio

Favorite resource: Le Corbusier

Pitch: My small is cool because it asks me to think big! My small cool size limitations push me to examine the limitations I put on myself. When I first saw my apartment I thought I couldn't even get my bike in here. I sold my bike and learned to swim...

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Pitch Cont'd:

My small cool doubles as an art studio. I had to create works for a large exhibition. I became inspired by the functionality and storability of a child's water color set.

My small cool continues to shape the way I do things as I continue to shape it into my home.

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Your favorite element: My R2D2 Jar

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2007, Small Cool

Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.