#27 - Joel's Lime Loft

Name: Joel
Location: Brooklyn, NY
Type: Loft, rented - a sewing factory in a previous life

Why I use color:

Color makes the room feel warm & inviting and gives it more interest than just having white walls. You don't need a lot of money to create a room that looks finished and sophisticated with color. For example, the orange chairs were picked up off the street and all they needed was a good scrub to bring out the orange underneath.

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2 Good color tips:

1. Try and keep the color palette to 3 colors. More makes the space look less cohesive. If you decide to use more than 3 colors, keep them within the same family.

2. Don't believe everything they tell you at the paint store. The guy at the paint store asked if I was sure if I wanted to buy a gallon of Dark Lime. "People have a hard time with green," is what he said exactly. I hesitated for a minute, but I'm glad I went with my gut. I think the wall turned out pretty nice!

2 good color resources:

1. Anything Mexican.street graphics, food packaging, Lucha Libre, Cinco de Mayo.

2. The produce section at Fairway's market. And if I could throw in a 3rd, the 28th street Flower District in Manhattan.

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2006, Room for Color

Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.

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