A Behind the Scenes Look at a FLOR Catalog Shoot

When I flip through a FLOR catalog I am always in awe of the beautiful photos. I had assumed the rooms mere mock-ups, created in a photographer's studio somewhere in a beautiful loft especially for the catalog shoots. As it turns out, I was way off…

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Courtesy of the FLOR blog, we get this behind the scenes peek at a photo shoot for the Spring catalog. That's where I learned that FLOR uses real homes, often with the homeowners as models. It's kind of like our house tours!

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I love seeing how in the top photo above the room is nice but it really takes the lighting (and skills) of the photographer to make it really go pow!

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In the untouched photo of the photo wall, I'm a little like 'ooh that's a bit much'. But then when I see it styled up for the FLOR catalog (below), I'm ready to rush out and start scooping up old snapshots to recreate! Ah, the power of good photography and styling!

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Check out the full behind the scenes post on the FLOR blog.

Images: FLOR

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