(Image credit: Apartment Therapy )

When I flip through a FLOR catalog I am always in awe of the beautiful photos. I had assumed the rooms mere mock-ups, created in a photographer's studio somewhere in a beautiful loft especially for the catalog shoots. As it turns out, I was way off…

(Image credit: Apartment Therapy )

Courtesy of the FLOR blog, we get this behind the scenes peek at a photo shoot for the Spring catalog. That's where I learned that FLOR uses real homes, often with the homeowners as models. It's kind of like our house tours!

(Image credit: Apartment Therapy )

I love seeing how in the top photo above the room is nice but it really takes the lighting (and skills) of the photographer to make it really go pow!

(Image credit: Apartment Therapy )

In the untouched photo of the photo wall, I'm a little like 'ooh that's a bit much'. But then when I see it styled up for the FLOR catalog (below), I'm ready to rush out and start scooping up old snapshots to recreate! Ah, the power of good photography and styling!

(Image credit: Apartment Therapy )

Check out the full behind the scenes post on the FLOR blog.

Images: FLOR