Scot Herbst and his wife Amy are the masterminds behind the ever-fabulous Kaiku Designs. They use "real" materials such as wood, steel, cotton and rubber in their designs and have recently shared a little bit about how their family and how their company came to be. We love knowing the story behind our investments and this glimpse behind the curtain makes us love their designs even more.
Over at Hatch, the design blog run by the fabulous online design retailers Design Public, they had a second to sit down with Scot and catch up on life and new ventures in design. Here's a quick look at a few of their questions, but make sure you check out the full interview to put a real face on this Made in the USA, sustainable product line!
How would you describe your design style/philosophy? How has it evolved over the years?
I worked with the famous Mexican designer Alberto Villarreal when he coined the phrase "Simplexity." I always loved that, blending simplicity and complexity. That's my entire approach to life. The wagon, believe it or not, is an extremely complex assembly of parts and design criteria–but the user will never know this. It's just beautiful and easy, and I love that.
What do you use as inspiration for your designs?
Without question, my kids are my biggest inspiration. My daughter learned to walk last year with our Strollkart. The Zen Wagon was purpose built around them. My lovely and talented wife just finished designing a whole line of accessories including zipper pouches, seat cushions, seat belts for the Zen. Our kids are the best beta-testing team on the planet! I also come from a Scandinavian background, so I must have inherited the tasteful simplicity gene from back there.