A few weeks ago Philips invited us to check out some of their new collection. One item that popped out for us is their new 7704D series LCD. As it sat between two competing LCD models of the same screen size, it looked much smaller in demeanor than the others. The screen size was still huge, but it just didn't seem as overwhelming to the room as the others.
When we asked Philips why this was, they pointed out to the fact that the frame around the screen is much thinner than its competitors, especially towards the bottom of the screen. It's actually 45-percent smaller than previous Philips models. According to their press release, "the new design allows the 42-inch display to take up nearly the same amount of space as a 37-inch display." So if you only have room on your wall for a 37-incher, this may allow you to have a larger screen without taking up more room...
The bottom of other LCDs, and plasmas for that matter, tend to be a lot bigger than the rest of the frame because that's where internal speakers are built-in. The Philips 7704D put its speaker in the back of the TV. The company claims that audio powered from the back is carried to the front through the acrylic edge around the set.
The 120Hz, 1080p sets range in size from 32 to 52 inches (price between $1,500 and $2300) and will be available in July.