But thanks to IKEA På Svenska, a click-to-listen site (IKEA In Swedish), I may soon be inquiring about the ISFJORDEN with correct pronunciation next time I'm wandering the store's cavernous maze...
My favorite name/word pronunciation I've learned thanks to IKEA In Swedish, happens also be one of my favorite offerings at IKEA: their meatballs! Köttbullar, or Swedish meatballs, is apparently pronounced "SHUT-boo-lahr", with "SHUT" pronounced as when saying "Shut the door". Fascinating!
Preview more IKEA name and word pronunciations at IKEA In Swedish.
(Images: IKEA In Swedish)