We of the eco-conscious variety are used to scanning everything we purchase for labels. Is the fruit organic? What about the cotton? Are these eggs farm-raised, cage-free? Is this made from recycled goods, and is it recyclable? Well, get ready for a new ecologically sound label to hit the market.
That's right, soon, we'll be able to tell what products are made with wind power. The WindMade label will begin popping up on shelves this year, showing what percentage of the labeled product has been powered by the wind. We like the idea of being able to quickly identify a corporation that's using more sustainable energy to create their products—what about you? Will another label affect how and what you buy, or is it just another part of the packaging?