In the opening letter of Restoration Hardware’s new Fall 2011 Sourcebook, Chairman and Co-CEO, Gary Friedman, admits “At 616 pages we’re not quite sure what to call it.” Part encyclopedia, part inspiration guide and part shopping manual, the 2011 Sourcebook looks more like Vogue’s September issue than a store catalogue.
Featuring editorial profiles by independent journalists and photographers, the massive publication is filled with stories of designers and craftsman who inspire and align with the company’s Belgian-style aesthetic. The sourcebook also contains wonderful bits of historic knowledge throughout its product features and comprehensive information about various decorating essentials, like a large collection of Edison-style filament bulbs. As if this wasn’t enough, the back end of the publication includes a resource guide with 88 pages of lighting, 50 pages of furniture and 72 pages of rugs. Whew!
The Fall 2011 Source Book is available in print as well as digitally. You can see it for yourself at Restoration Hardware.com or download the free app for a beautiful read on your iPhone or iPad.
Images courtesy of Restoration Hardware






White Enamel Flatwa...
Interesting that the cover of the "sourcebook" (I'd call it a catalog, but I'm behind the times) features things that are (I'm guessing here) not for sale in the catalog.
I got it yesterday. Felt sorry for the postal carrier.
:sigh: I think my entire house would fit inside the living room featured with that tufted couch.
And why do the people at RH hardware dislike color so? The whole 615 pages are just so drab IMO.
I didn't realized the company had a "Belgian-style aesthetic". What? Where did that come from? Just curious.
Love the white couch in the third image...
I really enjoy when retailers put more meat in their catalogs (or "sourcebooks"). DWR also always has great profiles and mini articles to read.
I can't wait for these to start showing up on Catalog Living.
Once again the CEO is displayed like some demigod of design in all his designer jeaned glory. The furniture is mostly oversized and made for MacMansions rather than us apartment dwellers. The color pallet is again drab. A very few of the pieces look nice but overall I find this to be too much in size, price and lack of color.
So, I just looked through the catalog. They are definitely not the same company they were 10 years ago. They used to have a decidedly 1930's-1940's American aesthetic. No more. This makes me sad.
RH defines drab. Their new format stores are dark and cavelike. Very unappealing. I hope they reinvent themselves again soon.
oh, yes. I'll take a half dozen of those chandelier-in-a-birdcages, please. They will fit nicely into my 1000 square foot living room. Ugh.
Is the over-the-top pretension of the new RH re-branding supposed to be part of the appeal?
Like valleyval said, it's just ripe for parody, like the newest incarnation of the J. Peterman catalog.
Good Lord, it's a book!
I have a teeny apartment and a teeny salary but I love popping into RH stores and gawking and fantasizing about owning some of their pieces.
OMG- the caged chandeliers are STUNNING!
Totally agreeing w/valleyval... this stuff is prime fodder for catalogliving. Let the fun begin!
After all the negative and nit-picky opinions, I wish to add something a bit more positive.
While it may be made to set focus on the more "elite", there are some amazing aspects that offer fantastic creative decor ideas. Look at the individual pieces and not just the rooms.
The redesigned RH is a personal change for the company. Not everything is made for everyone, there is no need to cut down or be sarcastic. Especially when this company was not doing so well in the not so distant past, and now it is flourishing.
The new Restoration Hardware has been featured in catalogliving.net for several months already.
I liked the old Restoration Hardware look and was stunned by the transformation. And not in a good way.
Someone needs to tell them about the 20-80 rule.
My SO and I have such divergent interior design preferences that it's been a real challenge to find pieces we both like. And we were starting from scratch practically when we moved in together. He likes heavy, ornate stuff that you would find in an old castle or ren faire enthusuast's McMansion. I apparently like modern spindly things with no personality! :)
RH's light, airy, and kind of steampunky lights and occasional tables inspired our entire apartment. And saved us from a real argument. We both love the things we've found (not through RH but with their catalog in tow,) and intend to purchase some pieces from RH in the future.
They have great upholstered chairs in a wide range of neutral fabrics. Perfect for a small apartment where you don't want to commit to red forever, or want something that won't clutter up the room while still looking old and feeling substantial.
Those chandeliers are just crying out for a Catalog Living comment! But I do covet the fake antlers that RH sells.
I don' know, I have to say I lust after mostly everything they have to offer. I'd never be able to afford anything of their in a trillion years, but I fantasize about having a home filled with some of their amazing furniture, and adding my own color. I agree that overall, it can be a bit drab, but that's what mixing and matching is for! If anything, I get inspiration from them on how to re-purpose some amazing craigslist finds.
Then again, I'm a complete sucker for anything steampunk or apothecary related. Gimmie those printer's drawers!!!
Individually, there are some beautiful and well designed pieces. However, the overall palette is drab and ugly.
What a huge waste of resources to design, produce, print and deliver this hideous tome.
Out of curiousity, does anyone know if RH has seen an increase in sales since their dramatic change? With the exception of some bath fixtures, I have pretty much ruled out shopping at Restoration Hardware now. Are the Rich really falling for this fake stuff? What I find most aggrevating is that you could easily find REAL antiques for less than what they sell in the store. The rich apparently haven't figured that out yet.
Having opted out of RH on Catalog Choice, I was so irritated to find this in the mail today. The whole new brand gives me the willies. Shouldn't their super-scientific market researchers know that about me already??? I did give them a pretty big hint.
I've purchases some RH furniture, lighting, and textiles that I adore. I wait for sales and always check dimensions before ordering. I loved that I could get a vintage-look bed in queen without drastically altering it to fit a modern mattress size or having to make bed slats.
To me it is a "source book". No, not everything will fit or go with my style/my size house (1,200 sq ft), but so far the quality has been stellar, no complaints. And OMG it works even though my palette isn't "drab".
People make it sound as if absolutely nothing from RH is practical for them...well I shop at Target, West Elm etc but wouldn't furnish my entire home with it, just certain pieces, just like from RH.
I got mine today - and it made me mad. What a huge mass of paper to show me a whole lot of (really expensive) crazy! Straight to the recycling bin...
Ew. Why do they hate trees?
No mention of a Belgian-style aesthetic on their "about us" page but they do mention Italy and the far east. I also instantly thought of the J Peterman catalog and the idea of bringing global design resources under one roof (and Seinfeld).
I lament their current transformation, which to my eyes looks like a marriage of Z Gallerie and Pottery Barn, not a bad thing, I like both retailers, but RH used to be different.
That said, the catalog and website offer a great resource for interesting pieces that would work as (somewhat overpriced) accents in many different design schemes, even if their mood board seems to be one note.
I wish they would figure out a way to advertise a new catalog without actually mailing anything out unless requested. That kind of respect for resources would make me more inclined to buy from them.
I actually very much enjoy looking at their catalog and find the color scheme more soothing, than drab. There sure are plenty of pieces I'd like to afford from that store.
I will admit that whenever I'm in the store, I do feel like I've entered a cave. I actually don't mind that though because I like my staple furniture pieces to be neutral - grays, whites, creams, blacks, browns...I know that's blah to some but it's easy to change the feeling of a room with accessories. RH just doesn't sell extremely bright, colorful, or patterned accessories like other stores.
RH is a perfect example of how you can't just walk into a store and buy a room. It would be too much of one style, one color story, similar textures...whatever. In the same way I wouldn't buy a whole IKEA room, I wouldn't buy a whole RH room. I couldn't afford it all from RH anyway.
I visited RH the other day after not going there for a couple of years. It was so dark from the outside it looked closed. Once inside, it was grey,dark and drab. And everything is huge. I can't believe they're still in business.
The only time I ever go into RH these days is when I want a good laugh. Their sense of scale is tragically ridiculous. They should rename the place after Lemuel Gulliver.
Bringing new meaning to the term "paperweight."
Interesting comments! I love their new aesthetic. Yes, the "drab" & could totally furnish my whole house with it. Sadly, my husband wouldn't let that happen :-( {i too felt bad for post office carrier but i'm glad i have the catalog! i mean source book}
The "green" in me abhors it for it's vast waste of paper and ink. Disgusting. However, that being said, although my family and I could NEVER afford 99.9% of what's in there, we like to go to look for inspiration... and we have contemplated buying their kitchen door handles...
The catalog is hideous. What a total lack of sensibility to send out this monstrosity in times such as these - or ever, really.
I have never been compelled to go to a retailer's website to "unsubscribe" from a catalog, but I just did.
i often get great ideas at RH. and the belgian shelves are something i covet right now. i have tall ceilings, and so having a shelving unit that takes advantage of the height is appealing.
Jersey McMansions meet the Rocketeer - all put together by a fake Ralph Lauren!
YUCK!
That white sofa in the 3rd pic is hu-hu-huge! Unbe-be-be-believable
A terrible company with horrible customer service! Bought the Flatiron Table which they sell as a dining table but it was full of holes and impossible to clean. Beware! Do not want! http://www.restorationhardware.com/catalog/product/product.jsp?productId=prod1617015&categoryId=cat1676025
horrible waste of paper. they should have printed something smaller prompting people to go to the ipad version or website. Just the fact that they made such a wasteful move makes me want to never buy anything there again.
However weary I was lugging this beast from the mailbox, I was intrigued. It was dark, moody, different. Just like the men I fall for. But instead of wrapping me with warm, brandy infused embraces, I was thrust into an abyss of despair. And eye strain. Never before has a catalogue confused and depressed me. The barely discernible images, the pretense, the prices! All would be advised to keep this behemoth away from anyone who's prone to depression or suicide. It will suck you into its vortex of hopelessness. Until I can heave it into the bin, I am giving it a wide swath. And so is my cat.
If,most of you don't like RH offerings or the huge source book. Why are you on the mailing list or visiting the website to view their items?
Dear Creative1, to my knowledge I'm not on their mailing list. Not sure how/why I got it, other than they purchased a mailing list.
So this 615 page monstrosity is "Fab," huh? This came completely unsolicited in our mail. I haven't shopped at Restoration Hardware in years. That says to me this "book" went out to millions of people who didn't want it. Is it truly fab to use this kind of resources on something so environmentally wasteful? It truly disgusts me. I've complained to Restoration Hardware and will be sure never to shop there again. This is obscene.
We are thinking about purchasing the Belgian Slope Arm Sleeper Sofa from Restoration Hardware (http://www.restorationhardware.com/catalog/product/product.jsp?productId=prod100258) We have shopped around quite a bit and think it's an attractive sofa for the (not cheap) price but are a little frustrated with how little information they provide on the sleeper part.
Does anyone have any info on or experience with this or similar RH sofas? any insight would be appreciated. Thanks!
Pottery Barn has mid america casual, Crate sticking with Scando mod, RH had to go upper end and steal business from Baker, McGuire and the rest, no where else to turn, knocking off Flamant (Belgian company that originated this look)in the process.
Sofas are extremely oversized and very non supportive and uncomfortable. Every time I walk in the store I want to uncork a cabernet and some stinky cheese.
Nice sconces and hardware.