Project by: Jasiminne
Location: Cheshire Street, London, United Kingdom
My partner Henry and I acquired a fixer-upper of a retail space on Cheshire Street (off London's famous Brick Lane) that we renovated and decorated into a vintage fashion boutique - Regimental Vintage - in just 18 days.
The sad black exterior, with red brick showing underneath was painted British Racing Green. Beige bathroom tiles (clumsily painted black with metal paint by the previous tenants) and rotting wooden laminate was replaced with white wood floors. Grubby once-white-now-beige walls were given a fresh coat of white paint and decorated with taxidermy, shelves for hats, and the odd vintage daguerreotype. For a statement wall behind the cashier's desk, we installed House of Hackney's Tavorine (a contemporary update of the classic Martinique) and placed a draftsman desk in lieu of a counter. Metal tracks on the ceiling (installed by the previous tenants for threading lights through) were ripped out and the wall replastered to conceal new recessed spotlights and an industrial pendant lamp. All that was left to do was to move in military medical crate, antique trunk, and industrial rails to show off our stock of military tunics, British heritage brands (such as Burberry, Aquascutum, Barbour, Harris Tweed), and vintage designer clothing.
All of the renovation and decorating was done on a tight budget and took 18 days to complete. Installation of the lights, wallpaper, and floors were our biggest splurge as we hired certified electricians, a carpenter friend, and a decorator to have them fitted properly. We kept costs down by shopping at IKEA for the bulk of our fittings (desk, floors, lights, hangers, and some of the rails), and also by decorating with furniture we already owned - rails, a Chinese antique door knocker, vintage trunks and crates, taxidermy, and artwork.
Regimental Vintage is a marriage of both mine and Henry's style. Henry favours a rugged, earthy, and dark style with lots of weapons, military issue crates, and taxidermy. Whereas I prefer a lighter decor style; with white wood floors, tropical-leaf wallpaper, and minimal furnishings. Basically, the shop is Henry's decor on my canvas.
Regimental Vintage opened on 5th August at 68a Cheshire Street, London E2 and everyone whose walked into our boutique has commented on how bright and airy the shop feels despite the place being packed with so much stock!
You can check out more on Jasmine's website Posh, Broke, and Bored.
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