A Smashing Good A and B-side Playlist

A Smashing Good A and B-side Playlist

Gregory Han
Sep 28, 2011

This week, smashLAB Creative Director and Partner Eric Karjaluoto dishes up a Playlist: a mix with an old-school A- and B-side. (Who knew that could feel so fresh?) Turn up your speakers for a listen to the tunes that pump through his Vancouver office. (And if the office looks a bit familiar we ran Eric's rather tidy desk last week!)

What do you listen to while you work? I quite like metal. The texture, pulsating rhythms, and general mass of it, all works for me. (While I understand that I'm likely in the minority on this point, I also find that this type of music helps me focus on what I'm doing.) The rest of the time, I listen to a garden variety of acts, ranging from Paul Westerberg and The New Pornographers to Supertramp and Massive Attack. I can't say that I'm particularly adventurous in my listening, but I remain quite open to anything.

How do you listen? At the office, I plug into those ubiquitous white Apple headphones, attached to a computer. At home, everything runs through a stereo, which has some quite decent speakers. The most enjoyable music listening experience I have these days is with my boys, Oscar and Ari. After my wife, Amea, reads bedtime stories to them, they join me to listen to music on my iPad. The sound quality isn't very good, but I love introducing them to music. (At the moment, they're awfully fond of ABBA.)

Do you have any favorite music websites/providers? I find Grooveshark quite handy. It's nice to have access to so much music, and the UI is relatively simple.

Does music influence your work? Not like it used to. When I worked as a painter, I found the connection much closer. Certain music does invigorate me to move faster and feel energetic; nevertheless, the projects I work on are focused more on agreed upon objectives and strategy than my personal voice.

Where do you find music recommendations? Who influences your musical taste? I run home from work most nights, and do so tuned into a program called Q on CBC. The interviews are very good, and the host, Jian Ghomeshi, often introduces interesting new acts. Recently, I found The Rural Alberta Advantage and Austra as a result of his program. I like that he features a number of emerging musicians, and that so many of them are Canadian.

If your work was a song or a musician, what or who would it be? I find the comparison difficult one. While I identify with a lot of different music, I don't see my work as being analogous to any particular artist or piece of music. In fact, I feel it's my job to ensure that our agency never feels like it's coming from any single voice or perspective. In that respect, I suppose we're a little like a group of session musicians. Our clients bring us in when they need to get the job done, but it's more about them, than us.

ERIC'S PLAYLIST
I'll treat this like a mix tape, with the A-Side containing some (lovely) metal, and the B-Side being more reflective of that garden variety of listening habits I mentioned

A-SIDE

B-SIDE

Images: Eugene Huh

Originally published at Lifework by Amy Feezor

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