This bicycle shop in Hong Kong features a display wall made from 5,412 recycled paper tubes that can be pushed in and out as needed to cradle, hang, or provide support to the store's products. It's like a cool 3D wall mural!
More about this project from Eureka, the architects:
"The client is young company which promotes anything and everything bike related in the rather non-bicycle friendly city of Hong Kong. To increase their market exposure, we were approached to design their first retail shop (SPREAD by GUM). The client's brief aims to shift away from the traditional 'bike-shop' model, but rather operates closer to a 'Gallery / Event Space' which is more in-tuned with their marketing direction. They need a space which can be dressed up holistically every month in a different theme to showcase their products, messages and events. Inspired by the Pin Art toy, the PLAY and DISPLAY wall was developed as a concept to amalgamate the functional need of a shop and the fluidity of a gallery / event space. 5412 recycled paper tubes of 38.5mm Ø was used to create a display wall which can be totally customised to suit the products on display or the theme of the month (may be just a bold message!)."
• Read More: SPREAD by GUM by Eureka at Dezeen