Hercules Hook

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Twist! Push! Turn! Have you seen the commercial? Does it work? Hercules Hook promises to hold up to 150 pounds on your wall without hammers, nails or drills. Ideal for artwork, we think it would work well for renters (leaves a tiny hole) and help out where studs are hard to find. We've been contemplating an art upgrade in our own apartment and might just try it out. Read up on the FAQs. Are we crazy for wanting to try it? —aaron

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.