Available here for the first time, Duro, a family-owned company and leading brand in Sweden, has been around since 1930. It's very well established - it is one of only 120 companies to be appointed a purveyor to the Royal Court and has had this distinction since 1946.
The printing process used by Duro uses ten times the standard amount of ink to create a distinctive, rich look, similar to hand-printed papers. All of this is done with an eye on the environment - they started their green initiatives during the 1960s and eliminated PVCs, developed their own water-based inks and uses only solvent free coatings. They currently offer designs in three lines:
Gammalsvenska: historical Swedish wallpaper patterns from different eras of Swedish design - swatches were found in manor houses and recreated by Duro desginers
Atmosfär III: contemporary designs
Galleri: interpretations of nature with a Scandinavian flavor
Duro is available in retail shops in New York (Hildreth's, Janovic, Wallauer's) and in Illinois (J.C. Licht, EPCO), as well as through designers.
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