Adiri made a splash in 2007 with the Natural Nurser bottle which had a breast-like silhouette and colic-reducing venting. The Natural Nurser had a bit of a cult following, but many parents found it to be too leaky, didn't like filling it upside down and preferred to have one bottle with different flow nipples instead of buying separate bottles. The bottle was discontinued in 2009, but...it's baaaack, rebooted as the NxGen Nurser.
The silhouette and resemblance to a breast remains, but the company has responded to consumer complaints and made some important tweaks to the bottle including interchangeable nipples (4 flow rate nipples and 2 bottle sizes) and improvements to prevent leakage.
The company (made by Reliabrand) has also introduced training cups, sippy cups, pacifiers and teethers, packaged in distinctive black boxes.
• More: Reliabrand/Adiri
(Images: Carrie McBride)