Airbnb Gets a Rebrand

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Airbnb launches a newly rebranded site and mobile app today, with a focus on the individuals that make up the community of hosts and guests. To emphasize that philosophy, Create.Airbnb is a new service where users can create their own unique symbol under the shared Airbnb banner. Create.Airbnb merch, like door decals, are available that alert guests they’ve found the right place.


(Image credits: Airbnb)

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Tara is Apartment Therapy's Assistant Editor & Social Media Manager. When not living in 140 characters, you'll find her thrift shopping around Boston, canning, and Instagramming photos of cats.