(Image credit: Airbnb)

Airbnb launches a newly rebranded site and mobile app today, with a focus on the individuals that make up the community of hosts and guests. To emphasize that philosophy, Create.Airbnb is a new service where users can create their own unique symbol under the shared Airbnb banner. Create.Airbnb merch, like door decals, are available that alert guests they’ve found the right place.