For their first New York store, Italian design studio, Alessi chose Soho and a space a few doors down from Moss. The front half of the space is devoted to a coffee shop with displays of Alessi's wares. In the rear of the store, the housewares are displayed on glass shelves in a brightly lit, white and mirrored space-uit is a little intimidating and very harsh. While the colorful plastic designs pop against the intense whiteness-the many stainless steel and glass designs are lost in all the reflections. The unique (yet, bizarre) space was designed by Hani Rashid of architecture and design firm, Asymptote...
Yes, Hani is Karim's brother. Personally, I think Alessi's heyday has passed. While their designs are highly recognizable and well-established, I can't remember being excited lately.(The Pinocchio funnel, maybe...) Maybe a more physical U.S. presence will change that.-aaron
Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.
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