Alicia Keys Sings Happy Birthday at
Target's 50th Birthday!

Alicia Keys last Thursday night... Super cute, awesome voice and she sang, "Happy birthday dear Tar-jay," instead, getting a big laugh from the crowd.

The home furnishings world doesn't get more fun than this. I got to drop into Target's self styled 50th birthday party in Chelsea last Tuesday night, and live in a world of red bulls eyes for an hour. It was highly dramatic event with champagne toasts, a "museum" wall of Target products and pics from 1962 to the present and an over-the-top Moulin Rouge (ie. RED) cabaret performance that culminated in Alicia Keys suddenly appearing to sing Happy Birthday. It was darn good marketing.

We were first loaded into a red elevator that carried us up to the party... Very Sleep No More...

This is what it felt like....

I liked perusing the little "museum" of 50 years of a store that I somehow thought popped out of thin air in the late 1990's...

Everyone got to have their photograph taken with the calmest dog in the world... The Bullseye.... and, yes, his hair has been carefully dyed red. It's perfect.

Even the DJ was model-worthy in her red getup!

Then the cabaret started to the tune of "Be Our Guest" from Beauty and the Beast...

OTHER TARGET BIRTHDAY LINKS ON THE WEB:
Target Birthday Coverage at InStyle
Pics at AfroBella

(Images: Maxwell Gillingham-Ryan)