Alison Arief, former editor of Dwell magazine, blogged on what she sees as a rising tide of cynicism around all things green. She suggests that instead of gnashing our teeth over greenwashing, we "instead celebrate two very personal — and very plausible — projects that aim to reduce our collective carbon footprint. In conceptualizing solutions for greater energy efficiency, both embrace not only the technology of tomorrow but the poetics of the everyday." One of these real-life projects is not too far off from a certain April Fool.
Areif's post covers POWERLeap, designed by Elizabeth Redmond, which literally captures the energy from footsteps. Using piezoelectric generators, the tiles can either store the energy, or light up as they are walked on.
The other project Arief calls out, the Civil Twilight Collective, also harnesses the evocative power of light.
As for the cynics? You can find them over at Treehugger. The title of the post: Is Earth Day the New Christmas?