Altoids Pop Up Shop: Chocolate, Coffee and Cupcakes

Altoids Pop Up Shop: Chocolate, Coffee and Cupcakes

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Janel Laban
Feb 9, 2007
Walking up the alley to a cello lesson yesterday, we spied some action in a storefront that has been empty for a while... Further investigation showed that it is an Altoids promotional shop - open for one week only, serving up free candies, coffees and Angel Food Bakery cupcakes. The graphic design and color scheme of the shop's signage and decor is dark and victorian, which made sense once we did a little research... According to a press release we dug up online when we got home, the theme of the shop is the "dark side of Valentines Day", and they are "inviting all the lovesick, lovelorn and cupid-wary to a sanctuary from all the romantic overtures". A little more digging led us to this post on Chicagoist in which they confirm that everything in the shoppe is free, so if your wallet is light and you are up for some sweets, you know where to go. The Altoids Curious and Original Chocolate Shop is open through the 14th, everyday from noon to 10pm at 912 W. Armitage Ave.
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