Looks like Amazon is setting to take on ultra-discount consumer electronics accessories retailers like Monoprice.com
with their new private label, generic packaged AmazonBasics. The selection includes Toslink Digital Audio cables, DVD-R, CD-R, USB 2.0, Firewire, and HDMI/HDMI-DVI cables at very competitive pricing...Some examples of their current prices/selection:
Let's hope the selection (and availability) improves, as this should force big box chains like Best Buy and rip-off cable dealer, Monster.com to reassess their exorbitant markup of cheap-to-manufacture cables. And here's a previous post about other affordable sources online for HDMI, RCA, USB 2.0 and Toslink cables for even more options.