Looks like Amazon is setting to take on ultra-discount consumer electronics accessories retailers like Monoprice.com with their new private label, generic packaged AmazonBasics. The selection includes Toslink Digital Audio cables, DVD-R, CD-R, USB 2.0, Firewire, and HDMI/HDMI-DVI cables at very competitive pricing...

Some examples of their current prices/selection:

• AmazonBasics Toslink Digital Audio Optical Cable (6 Feet / 1.8 Meters): $5.41
• AmazonBasics High Speed HDMI Cable (6.5 Feet / 2.0 Meters)
• AmazonBasics Ultra High Speed HDMI Cable Braided (9.8 Feet / 3.0 Meters)
• AmazonBasics 4.7GB 16x DVD+R (100-Pack Spindle)

Let's hope the selection (and availability) improves, as this should force big box chains like Best Buy and rip-off cable dealer, Monster.com to reassess their exorbitant markup of cheap-to-manufacture cables. And here's a previous post about other affordable sources online for HDMI, RCA, USB 2.0 and Toslink cables for even more options.