Daily simultaneous snapshots cover topics such as: "Morning Rush," "What's for Dinner," and "Evening Family Rituals." Participants will receive daily emails with assignment instructions and will be reminded that the physical home is the background; the families and their rituals are the main focus of their assignments. Americans can also take general photos of what makes their home special, take part in the daily assignments, or do both-if they so choose. An international team of leading magazine and newspaper photo editors will edit all of the images shot by both professionals and amateurs. The best images will be woven together with essays from leading writers in a unique and evocative book, a website and exhibition. Anyone in America with a digital camera or cell phone camera - professional and amateur alike - is invited to submit images that capture "the emotions of home.
This project is a joint effort between IKEA, Nikon, Google, Snapfish, BabyCenter, and O'Reilly's Digital Media.