During my recent visit to Amsterdam, I was the guest of the Lloyd Hotel and enjoyed a very comfortable bed and a delicious breakfast each morning in the central great room of the building. But, for me, the real treat was the tour given by one of the brains behind the hotel's beauty, Artistic Director Suzanne Oxenaar, as I snapped these pics of the quirky, homey, uber-welcoming interiors.

The Lloyd Hotel has a long, unusual history: It began as a luxury hotel, then functioned as a sort of entry port for immigrants to stay upon arriving in Holland, changing to a holding center where members of the Resistance were imprisoned during the war, to a regular prison and then into the first reformatory/detention center for boys in the Netherlands, ending up in the 90s as low cost artist space. These walls have been witness to plenty of stories, sadness and emotion — it was time to reinvent the building's purpose to give this grand structure a fresh lease on life.

The concept behind the Lloyd being converted back into a hotel is a simple one. The team behind the project wanted to have a space for creative people — artists, writers, designers and musicians from around the world — to come together and live and interact in the same structure, leaving behind ideas and making connections. The execution of this grand project was not so simple, though; transforming spaces that had previously been converted into prison cells back to hotel rooms where modern day travelers want to spend time on holiday is what you might call a major league interior design challenge, but they pulled it off beautifully.

They also wanted the hotel to be all-inclusive, so they created rooms that range from one star style accommodation (small, bath in the hallway) to five star (very large space, private luxe bath) all in the one hotel. This is an idea that is unique but it works - if you are able to afford a higher rate then you will have more private space, but the basic, enjoyable experience of being a guest at the Lloyd and having this be your "home away from home" in Amsterdam is available to many more people under this format, regardless of how much they choose to spend on their room.
But, intriguing as it is, enough about the background — the Lloyd is beautifully designed and that is what Apartment Therapy is all about. Let's take a peek at some photos...







LOTS MORE INFO: Lloyd Hotel
Images: Janel Laban
Comments (9)
I am sure that the "boys" in that mural did not reside there. But on that subject, I've been trying to remember the artist's name, can someone help me out?
This is the type of place I would like to stay at during my first trip to Amsterdam. A friend of mine from New Jersey (where I grew up) goes once a year, I will have to ask him about the Lloyd Hotel. GREAT POST!!! Thanks!!!
We stayed at the Lloyd a couple of years ago, in one of the cheapest rooms. We loved it. The bathroom was shared, but I hardly ever saw anyone else in it, plus it was spotless. The entire place is lovely. I wholeheartedly recommend it. It is rather convenient to the center of town by train. The food was great, but expensive (no more than anything else in Amsterdam, though). One of my favorite things was the princess-and-the-pea-style mattress stack.
I'm jealous Brittany!!! I think I will make it a point to visit in 2012, FOR SURE...
Smart idea to have such a range of room sizes, amenities, and price points, but all with a base line level of quality. Will def have to check it out next time I'm there.
I live in the Netherlands but I had no idea it was so beautifull. Wow. Love it.
Somehow they managed to nail being cozy and playful without getting cloying or precious. I would love to stay here.
Love what they've done with the place. The photo of the "boys" is by Anthony Goicolea - a lovely (and slightly sinister) nod to its past.
It is sinister, thanks!