Will magazine racks in the home be a thing of the past? Will we never see coffee tables cluttered with glossy pages again? We don't know. But if a new joint venture between magazine biggies Time Inc., Condé Nast, Hearst, Meredith and News Corp. to get magazines easily available digitally can't do it, then we don't know what can.
The venture has no name and no CEO, but it does have a lot of hype. The media is commonly referring to this innovative online magazine "store" as the "iTunes for magazines" or "Hulu for magazines."
Each publisher involved will establish a digital storefront which allows gloss-addicted consumers to preview and purchase digital copies of newsstand magazines for tablet computers or mobile devices.
If this project really does take off and own up to it's given nickname, it could do for our magazine racks what iTunes did for our CD shelves: Make them non-existant.
All that's left to wonder is if some space-age smell-o-vision technology can make perfume samples available through the Web!