Anthropologie is strengthening its presence in the home decor market, launching 12 new "Decorator Concept Shops" within existing Anthro stores across the US and UK. On March 24th, the workshop-style spaces will open to the public, offering access to sample books, decorating assistence, and previously online-only products including wallpaper collections from Cole & Son, Tracy Kendall, and others.
The concept shops will highlight Anthropologie's curtains, furniture, hardware, lighting, rugs, and wall coverings. In-store workshops will host design experts and special events, and product information and resources will be on hand for shoppers. The store sees these concept shops as a continuation of their focus on "product rivaling that ordinarily available only to the trade."
In conjunction with the brick-and-mortar openings, a new web section labeled "For the Decorator" will launch on March 17th. Resources available to online shoppers will include wallpaper calculators, swatch request forms, and glossaries.
DECORATOR CONCEPT SHOPS OPENING MARCH 24th
• Atlanta, Georgia
• Beverly Hills, California
• Chicago, Illinois
• Corte Madera, California
• Denver, Colorado
• Houston, Texas
• London, United Kingdom
• Miami, Florida
• Nashville, Tennessee
• New York, New York
• Wayne, Pennsylvania
• Westport, Connecticut
AROUND THE WEB
• Decorator Concept Coming March 24 to Anthropologie | Decor8
• Come March 24, You Can Be Your Own Decorator at Anthropologie | Casa Sugar
• Anthropologie launches in-store 'Decorator Concept' shops | Editor at Large
• Anthropologie's Decorator Shop | Oh Joy!
• Anthropologie to Debut Decorator Shop | StyleCourt
Photos: Courtesy of Anthropologie