For a brief period an almost $8,000 sofa was "free" online at Anthropologie. Here's how the boho retailer landed itself in what the Twitter-verse has dubbed #Couchgate.
On Thursday morning, Anthropologie had listed the Edlyn chaise sectional for zero dollars, plus $150 delivery fee. The sofa actually retails for $3,298 to $7,798, but for a brief window, it was relatively free. People then posted about their good fortune on Twitter:
PSA: Anthropologie is giving away free couches online. 🛋🤑— tommy (@Chelstastico) September 21, 2017
I have been won over by @Anthropologie as they made my day with a free couch!!!— Chris Bergstrom (@BergstromSox) September 21, 2017
But not long after, people started receiving cancellation notices, and those who (almost) won the bargain shopper Olympics were not too pleased about it.
.@Anthropologie how can you not honor my couch order? Your mistake not mine!— Megan McCarl (@MegMcCarl) September 21, 2017
As of this writing, the apparent website glitch that caused the $0 price has not been publicly addressed or explained by Anthropologie outside of the statement above, nor have those who purchased it received apologies or explanations beyond a generic cancellation stating that "the item(s) below reflect product(s) that are no longer in stock."
This isn't the first time a retailer has gotten in hot water over a sofa; earlier this year, West Elm pulled their Peggy model and offered to accept returns after an essay on Hairpin and quite a few unhappy Peggy owners made their voices heard. Who knows, perhaps the latest #couchgate folks will be similarly vindicated.