Name: Antoine Roset
Location: Union Square — New York, New York
Size: 1,200 square feet — 1+ bedroom loft
Years lived in: 1 year
Antoine Roset moved to New York from France four years ago to manage the North American region of his family's company. He landed, temporarily, in the Financial District. After two years of searching, he thought his new home was a loft in Williamsburg.
Antoine chose furniture for his new apartment but the deal fell through. So, Antoine continued his search for an apartment. The apartment had to meet all his original needs, but now, it also had to accommodate his new furniture and accessories! After a lot of false starts, this Union Square loft in a former industrial building fits all his needs and more. The apartment feels incredibly open thanks to its very high ceilings, white walls and massive amounts of natural light.
"Be yourself, not what you see in a magazine," implored Antoine to those who think they can replicate a showroom layout and their apartment will feel instantly like home. Antoine runs a high end furniture company and is surrounded by sleekness much of the day. At the same time, he fully understands that without a personal touch and without the warmth of art and the dynamism that comes from mixing sources and styles that a home will feel cold and lifeless. Antoine's goal for his long-term New York residence is "very contemporary but with New York loft." He likes the idea of juxtaposing the old and the new, the raw and the very polished.
That being said, at the end of the tour, Antoine admits "I need more art, but this takes time." Antoine knows what he likes. He is confident of his style and the lifestyle he prefers. Based on how things look so far, the future is only going to bring more beauty, more refined glamour, and a lot of great French hospitality.
Apartment Therapy Survey
Style:: Modern Loft
Inspiration: New York — Urban European
Favorite Element: The large windows and the ceiling.
Biggest Challenge: To keep the space clean without making it cold. Having a warm atmosphere with sleek design.
What Friends Say: Is it all Ligne Roset?
Biggest Embarrassment: I don’t know if it is an embarrassment because I like the concept of an ongoing project, but I have to work on my entryway.
Proudest DIY: HiFi installation.
Biggest Indulgence: People can smoke in my place.
Best Advice: Take your time…Decoration takes time, so no rush.
Dream Source: Difficult to say…but for the kitchen definitely Bulthaup.

Resources:
HALLWAY
- • Puppy by Aero Aarnio
• Chair & Le Prince (Valentine Chair) by Jean Charles Castelbajac
• Console & Travel by Ligne Roset
• Parson's Table & Conran
• Wallpaper & Scalamandre
DINING ROOM
- • Pendant light & Ingo Maurer "Campari"
• Table & Cineline by Ligne Roset
• Chair & Lapliee by Ligne Roset
• White chair & Paola by LR
• Lamp on windowsill & Cobra Light by iGuzzini and Ron Arad
LIVING ROOM
- • Facet chair and loveseat by Bouroullec for Ligne Roset
• Pumpkin chair by Pierre Paulin for Ligne Roset
• Patchwork Rug by Golran distributed in US by Ligne Roset
• Coffee Table & Le Forets by Ligne Roset
• Small Silver Table & Ipn by Ligne Roset
• Table Lamp & by Ingo Maurer
• Acrylic Lamp & Bourgie Lamp by Kartell
Artwork on wall & Marilou Daubé (studio in Bushwick,Bklyn)
MASTER BEDROOM
- • Maly Bed by Ligne Roset
• Decca Side Table by Ligne Roset
• Lampyre lamp by Ingo Maurer
• Constellation Duvet and bedding by Ligne Roset
KITCHEN
- • Barstool — Pam by Ligne Roset
To see more details of Antoine's kitchen:Antoine Roset Hosts French Style
Images: Jill Slater
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Commercial Flour Sa...
That poor animal lost it's life so it could hang on this guy's wall??? I'm repulsed.
...or maybe the animal lost its life to be eaten and then just so happened to become a trophy? Who knows, you don't know, I guess I skipped that part in the article when he explained where he got it...
Are you vegan? Because you have no excuse to judge this unless you are vegan or have your own farm or something...
Well, I have a couple of cow hides as rugs, does it mean the poor cows lost their lives so their skins could adorn my floors? Not really.
Believe me, I often struggle with this as I hate the thought of animals dying. I am pretty sure the cows were slaughtered to become burgers and steaks. If you were any leather shoes, that would make you equally guilty as having a deer head on the wall.
To Antoine:
thanks for sharing. I love your living room (the rug, the furniture, the print above the fireplace).
I find the apartment appealing because it seems so natural and inviting. I get bored with overly stylized spaces. And I absolutely adore that patchwork rug!
~ Erin @ Cultivating Home
great apt! i'd love any tips on how one keeps white bedding so white while living in nyc. my white bedding always gets so dingy :(
I'm seriously in love with the apartment. Although it lacks a little warmth, it's so refreshing to see someone embracing empty spaces, pure forms and clean spaces. Clutter seems to be in fashion, and I hate it. This is what I like.
Plus, any apartment featuring a pumpkin sofa cannot go wrong... God I love that one, it's even the right color and fabric. I'm seriously envious !
Does Ligne Roset carry moose heads?
thanks for the tour, i like the apartment, but i am sorry kids but the deer head is disconcerting. i know collecting taxidermy is popular with some but it brings to mind hunting and gunfire and animals suffering. there are some great animal heads out there made from other materials.
"The profundity of his advice, or better -- plea, is spectacularly insincere. "
to be fair if your family owned DWR or Room and Board you'd probably get the large majority of your furniture there. Furniture at or below cost? cmon now can't blame him for that.
Erm, the deer head is not doubt a byproduct of a hunting trip resulting in the acquisition of delicious venison burger, steak and pepperettes (not to mention playing an integral role in the curbing of, and therefore the survival of the species.
Love the place. Really European feeling.
I'm good with the deer on the wall. If Antoine would like more, he's more than welcome to come bag the deer in my neighborhood.
enough with the complaining about animal trophies...it's not your space.
great home!
Cute critter in the print above the fireplace; depressing dead one behind table. How funny some object to people reacting to it; I've seen very emotional comments about things like soapdishes on AT. I agree that deer's life likely involved less suffering than those of most chickens, pigs, and cows. Yes, vegan--20+yrs. :)
@GreatFriend I'm with you on that trophy head. The home looks cold because of it.
"So this is where they keep the light..."
Beautiful space.
That's a great tip, or two: take your time and be yourself. I'm currently decorating and I'm trying to get things done quick, but I know it's more important to get things right (for me, that is). Great apartment and decor. Merci!
I've had acquaintances tell me *so be prepared, I have trophys mounted* ... meaning they knew I would be uncomfortable as a guest in their home. Sometimes, years later, I've been told it impacted. And that's big. Still, it's a long interim and lives, lives with gorgeous bodily parts, lost...waiting for them to open and *life* up. To what means what. Really.
I've had acquaintances tell me *so be prepared, I have trophys mounted* ... meaning they knew I would be uncomfortable as a guest in their home. Sometimes, years later, I've been told it impacted. And that's big. Still, it's a long interim and lives, lives with gorgeous bodily parts, lost...waiting for them to open and *life* up. To what means what. Really.
Sweet merciful crap, woman, whatever you're on, cut the dose!
The apartment is absolutely chic, and not so much minimalist as beautifully edited.
I like the polaroids on the mantle, placed in such a way that they have to be discovered rather than just seen from across the room. And you don't want to know the things I'd do for that area rug.
The stairs are so sleek! Where are they from?
Fabulous! Modern yet intimate.
Great to see a house tour not filled with lots of useless dust collecting ornaments and bric a brac for once. What a very well lived in home ...although personally, I think it could still use a decluttering.
That is one of the most poignant trophies I've ever seen. It looks like it is trying to break free of the wall. Sorry--but it is just creepy. And no, I'm not a vegan. But I might be if every animal whose flesh I ate stared out at me from my walls like that.
I would do anything to have that rug. Great apartment.
I thinks some here need to switch to de-caf or tea in morning.
Well edited space. Love the rug.
I'm not sure about how I feel about this place. I love modern spaces and I love modern furnishings, but I don't feel Antoine tried at all in this place. It's not pieced from different sources and it just looks like he raided his parent's shop and brought back what he liked from that ONE place.
I also get a feeling that Antoine is pretentious and the space screams pretentious to me. I mean who lays out a Hermes beach towel just so that the Hermes label is showing. I have several Hermes bags and accessories and tons of designer clothing but I don’t strategically leave them in spots that ensure my guest will notice them. I know people who do…and they are pretentious.
Love the rug, but am sure it's outrageously expensive (as are all things Ligne Roset - ahh to be able to get the family & friends discount!!) but wondering if you could do a vintage DIY version....
What sanctimonious self-obsessed prats, it's not your house, so move on.
It's lovely Antoine.
Just to be clear: a space of this size in this location in NYC would go for 3-4 million.
I bet we all could decorate with such taste - or *hire* someone to do it - for the right price.
Give me the studios in Brooklyn and spare me the design tastes of the ultra rich.
Perhaps you should profile Madoff's spot next?
I would love to have a cigarette at Antoine's place and I'm not so pretentious that it's impossible for me to appreciate the nuances of other people's differences in taste.
This space is airy, tasteful, refined and beautiful. Personally, I would care for a dead animal head on my wall, but from purely an artistic standpoint, I think it makes a very interesting statement.
Also, Antoine is gorgeous.
Meant to say that I wouldn't care for a dead animal head...
Welcome to New York -- no opinions spared. You won't ever wonder what people are *really* thinking!
I am becoming less and less inspired by the oh-so precious, EXPENSIVE furniture in these house tours. Yeah, with a huge budget anyone can have a stupendous apartment. I'd like to see more of places where people have made the most of a tight, affordable space (ie. somewhere the average person could afford) with resources and tricks that are accessible to me. Let's try and tap into everyone's inner designer and stop getting everything from DWR, Conran's and Ligne Roset. Thanks.
Lovely apartment, and lovely apartment owner!
OMG I covet the deer head. My ex-husband took the one from my wall when he left and I've been trying to find a reasonable one at a pawn shop to purchase (since I could never shoot, dress or butcher a deer). Yes, santimonious posters there are people in the world who like to hunt, eat deer meat and are proud to display the trophy head versus throwing it in a landfill or doing what some irresponsible hunters in my area do - throw it in the woods where my Labrador Retriever finds it and brings it's body parts back to my yard where I have to throw it in the landfill.
It's a big diverse world out here people and you need to grow up. I'm sure I wouldn't like your Birkenstocks sitting by the hearth either. BTW - the deer's pose looks just like a buck sticking his nose out to get a whiff of a doe.
I think it's a beautiful apartment and I would love to live there, but I have to agree with those who find it a bit disingenuous that the owner speaks of the importance of not buying everything from one source before filling his apartment with mostly Ligne Roset. I'm not so sure his place doesn't look like a Ligne Roset catalog.
Actually, I grew up in a U.S. southern household where deer meat (also squirrel, etc.) were eaten regularly--but which was never decorated with the leftover bits. I now live in Australia, a citizen of the 'wide world' who owns no birkenstocks, but who still doesn't like the deer head--and who doesn't see why this comment is necessarily more sanctimonious than any other opinion voiced on this site. So get off your high horse, PJ0411 and stop making unwarranted assumptions about people whose opinions you disagree with.
Nice space, but the furnishings seem forced.
I must have missed the taxidermy-is-cool memo. It makes this somewhat stylish setting feel downright cold.
I want to take all of you to dinner. These comments amuse me more than the house tour!
For a while there I felt like I should apologise to Antoine for the blinkered rudeness of my fellow commenters. Then I realised, "Wait, he's young, gorgeous and rich. If we hurt his feelings, what's he going to do; go and cry into his cognac and a couple of underwear models?"
So to hell with him :) I'm sure he already knows that living well is the best revenge.
I agree that the comments on here are better than the house tour itself! The best thread in a long time.
"The apartment feels incredibly open thanks to its very high ceilings, white walls and massive amounts of natural light."
yeah, and the 1,200 sq/ft loft layout has NOTHING to do with it feeling open. . . . sheesh.
you see all these comments? That means your tour was popular. I was thrilled to see Maxwell in your home. I am sure to treated him well. Your home is well thought out, and very neat. I could safely say you live that way also without the camera on you. I'm proud of you. sincerely mary
@Blandwagon <3.
very nice place. love that tub!
Love the dog, the winged bulb lamp, the stitching on the love seat, and most importantly, the lack of color and clutter. Bravo!
Beautiful home, beautiful decor, beautiful guy. What's not to love?
I think he's done a great job with his place. The rug in the living area is wonderful and definitely adds a cozier touch. I can only imagine the parties that will take place here! Thank you for sharing!
As far as the pretentiousness, his family's company has been around for over 150 years, so the things he chooses to use in his apartment are what he knows, what he's familiar with, even if they are well beyond what any of us could afford. It would be no different if it were one of Ralph Lauren's kids.
Also, remember this is an editorial piece, who knows what Antoine would have chosen to highlight had the camera been in his own hand.
Miss negativity is more like it. Making a post to call something creepy and to speak of eating flesh apparently is not judgmental and is somehow appropriate for Halloween, don't you think MissBrown2You?
Well, it only took reading one comment, the first, to irritate me and take away from the actual post itself. I'm just curious, why is it that all the "I want to be politically correct," whinny nuts come and post on this blog only? I've been reading for years, but these days I only stop in once every few weeks (about as much as I can take of reading the insanity on these boards). The comments on the NYTimes aren't nearly as bad and there is some serious thought provoking discussion going on there.
Antoine, from one guy (at times I wonder if I am the only one that reads AT) to another, very cool place. I know the building (AF). I did not mistake you for a trust funder and don't stress about the deer head. Unfortunately in America we have a lot of self righteous nuts with nothing else better to do. Plus the level of jealousy here is well, pretty much overwhelming. I hate to say it, but based on many of the screen names....let's just say that I like women and I'd probably never marry any of the women that post on here..Good news is guys like us have great places and taking a line from The Girl that Played with Fire..."there are plenty of women out there not as particular" but I'm figuring neither of us have issues with this...
Again, solid choice on your purchase...
total trust funder. no doubt. not interesting.
I have no complaints about Antoine's apartment. However, I must say that I much prefer looking at what people do with "found it" items in 300 sq. ft.
Throw out the ficus. It belongs in a bank of america branch. Cool sofas.claustrophobic bed space. Not lived in bit pretentious. Windows need something. Nice rug yes. Deer head bad karma.
Oh, for a minute I thought the way up to the loft was on that little white scarf-draped ladder. I'd crack that sucker into splinters if I tried to climb it. But then I saw the staircase. Which I am still dubious about... Do these people never have small children over? And I have no strong opinion about the deer head.
love the piece above the fireplace, i'd kill for that
But, elissaj, would you kill a deer?