Apartment Therapy at Martha Stewart's American Made Event

NYC - October 2012

For her first annual American Made Awards, Martha Stewart transformed Grand Central Station in the heart of New York City, turning one of the main halls into a handmade market place and workshop. It was both a celebration of, as well as an opportunity to be inspired by, the ten American Made winners described by Martha Stewart as "rising stars in a new generation of small-business owners."

Above: Martha speaks at the panel discussion on upcoming trends. The panel included Martha Stewart Living editor in chief Pilar Guzman, Erica Domasek of P.S. - I Made This, Deb Perelman of Smitten Kitchen, Apartment Therapy's own Maxwell Gillingham-Ryan, Stacy Morrison of BlogHer, and Gabrielle Blair of Design Mom.

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Attendees who made their way through the throngs of commuters as well as those serendipitiously stumbling upon the event were treated to book signings (Emeril Lagasse was a big hit), panel discussions, and workshops and demonstrations on topics such as urban gardening and gluten free baking.
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Visitors could check out the work of this year's winners, including vertical air plant gardens by Flora Grubb and pans made by metal sculptor Alisa Toninato.
"American Made" is a multimedia celebration of artists, artisans and entrepreneurs from the worlds of food, fashion, design, community, crafts and technology. Conceptualized and creative directed by Martha Stewart, this two-day artisanal fair is the culmination of a 4-month salute to the goods conceived, created and produced in the U.S., the people who make them and the vibrancy and spirit of American entrepreneurialism and small business.
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For more info, check out: Martha Stewart Presents American Made Awards

(Images: Liana Walker)