Apartment Therapy at the Opening of Muji's Sixth U.S. Store

April 2013

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Inside Muji's Newest Store at 54 Cooper Square, NYC

Muij, the Japanese retailer of minimalist home and lifestyle goods, recently opened their 6th U.S. store (fifth in NYC). We were given a preview of their pristine duplex space and latest products. 

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Hiroyshi Azami, President of Muji, U.S. Limited at Store Preview

The company explained they chose this trendy location in NYC's East Village because of its large student population and growing community of interior design retailers. With their gentle prices and design philosophy that embraces simplicity, functionality and sustainability, this strategically selected location does a good job of appealing to the most frugal design lovers. 

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Muji's Meticulous Store Displays

Amongst products featuring Muji's pared down packaging and soft neutral hues, minimalistas can find shrink wrapped T-Shirt cubes ($12.95), ceramic and acacia wood dishware ($2.95 and up) and inspiring stationery and pens—our personal favorite ($1.50 and up).

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Paper and Pen Products from Japan

A pleasant surprise was the store's lower level, featuring an expanded line of Muji's home furnishings, designed specifically for small urban spaces. As one Muji associate explained, in Japan, space is sometimes limited (the average Tokyo apartment is approximately 700 square feet). We were happy to see that their reasonable pricing appropriately reflects their scaled down offerings and target market. 

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Steel Pide Side Table & Box Sofa

Some of our favorites include the Steel Pipe Side Table ($88) and the Box Sofa ($399.50), perfect for studios and challenging spaces. The combined Ash 4-Drawers and Cabinet  ($445.50 & $475.50) are streamlined enough for narrow spaces and flexible use.

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Ash Drawers & Cabinet

If you're a color enthusiast, Muji might not be at the top of your list. But with their thoughtful design and low prices, no wonder they're considered the Target of Japan—-which in our books is a good thing!

The new Muji store is located at 52 Cooper Square, NYC. Many items can be purchased online at Muji.US.com

For More Info, check out MUJI

(Images: Neila Deen)