Inside Farrow & Ball's Soho store
Christine Haney, Farrow & Ball's Tri-State Regional Sales Manager, explained how each pattern is available in five colorways. Ranging from classic neutrals to more glamorous metallics, each roll is handcrafted using Farrow & Balls luxurious paints and traditional printing methods.
Christine showing us the new collection
Ocelot pattern (image: Farrow & Ball)
Our favorites are the "Lattice" design that has an undulating effect with a subtle brushed silver hue and the fashionable "Ocelot" leopard pattern...gorgeous!
Sometimes called the "posh paint" (with the price tag to match) it was interesting to learn what made this boutique paint and paper maker different from the competition. Rich resin binding agents and high levels of pigment are what give each Farrow & Ball paint it's signature depth. The luxurious and environmentally friendly paint is then applied to high quality paper leaving a unique tactile texture. You can absolutely see the meticulous process and love that goes into each roll of their wallpaper.
Farrow & Ball's production process (Image: Farrow & Ball)
The new wallpaper collection will be available starting February 4th.
For more info, check out: Farrow & Ball
(Images: Neila Deen)