Apartment Therapy at the "West Elm Market" Launch

NYC - 2012

When you think of a "general store" you might imagine delightful little shops in small towns rich with nostalgia and locally made goods. Home furnishings retailer, West Elm, is bringing this charm and authenticity of a true community general store to a city near you. We were thrilled to be part of the launch of West Elm Market: Tools to Make Work Wonderful at their flagship store in DUMBO, Brooklyn.

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Beautifully curated products for the Kitchen

Offering themselves as the "total home tool kit", West Elm Market features locally sourced products in the "Garden, Kitchen, Care & Repair and Personal Care" departments.

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Stylish ironing board covers and laundry bags

The beautifully styled store proudly showcases artisans from Brooklyn. With handcrafted knives and copper pots to jars of artisanal peanut butter, pickles and salted caramel, each product "celebrates the everyday" and promotes a strong connection within the local community.

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From Gordy's Pickles: the Thai Basil Jalapeno's were a hit!
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Our absolute favorite is the sinfully delicious Chewy Sesame Caramel from Spoonable...So Good!