Have you ever wondered who the designers are behind Ikea products and where they get their ideas? Maxwell was lucky enough to have a sit down with Mats Nillson, Range Strategist for IKEA Global and Marty Marston, IKEA Public Relations.
Marty pointed out that one of the main goals of IKEA is to make design accessible and enjoyable for everyone. She states, "There is often an idea of perfection when it comes to home furnishings...but it shouldn't be fearful". Mats elaborated, "We believe what is successful (in design) is yours...It should be perfect for you and that's what Ikea tries to do with all their different room settings."
So what's the next trend that we'll see coming from IKEA? "Rustic Roots", exclaimed Mats. It's a sort of "hipster chic" that is globally influential right now, even in Russia and China. Think high contrast, dark hues such as blue and grays and even linen sheets to add texture.
The FJELL collection (which is already released in Sweden) embodies this worn and weathered look with the use of brushed untreated pine that ages naturally. The hardware is influenced by barn doors and creates a high contrast in color and texture to the wood. A slightly different direction for Ikea, and we like it! What do you think?
FOR MORE INFO: Ikea
(Images as Noted: Neila Deen)