Apartment Therapy in Metro NY

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Weird. You spend an hour working on a post, honing it, perfecting it, caring for it deeply, and then you spend five minutes on an idea that just strikes you as true and funny, and it is the second that wins the Popularity Lottery.

We were struck by the inanity and repetition of certain words used on Craigslist by people dressing up rather plain furniture and it turned out to be a big hit. It went around the web and then jumped out onto the pages of Metro NY this morning. (Thanks, Michele!) MGR

Other late entrees:

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.