Do you ever wonder about all the hard work that goes into one of the stellar lead tour images that run on Apartment Therapy or The Kitchn? Inclined to document your life in a meaningful way? Or are you just an image–obsessed style hound? Want to learn more about photography?
If so, stay tuned for my weekly column, Super Photo Magic School.
At Apartment Therapy we are all about the beauty and creativity of real people in their real homes. We don't style or stage much and when we photograph for our tours, instead we let the true personality of the homeowners, chefs, kids, and office dwellers shine bright.
Because real life is as interesting and inspiring as it gets.
Part of the joy I find in working with Apartment Therapy versus other editorial clients is in what we leave out at our shoots: prop stylists, wardrobe and makeup, lighting assistants and art directors. When I photograph for the site it's just me, the home, the person, my camera and if I'm lucky, a cup of coffee I've been offered by a kindly soul. With big production editorial/commercial shoots, there's often a team of people to create the idea of a 'perfect' home with 'perfect' people inhabiting this space; their everyday may look quite different than the photographs depicting that which is most personal to them, their home space.
In this column, I'll be diving in to photo related topics weekly, here's a hint of what's to come:
• Highlights of the best images running on both of our sites • Technical shooting tips (want to switch from Auto to Manual mode on your camera? You know it.) • Insightful interviews with contemporary photographers • Conceptual questions to spark more creativity in your photos • Advice on software/post operations and a whole lot more.
I'd love to hear from you, readers — what do you want to learn about in Super Photo Magic School? Are there topics you'd like to see addressed? Let's get to it! We all have so much to learn from each other.
xo, Leela the Photo Magician
(Images: Leela Cyd Ross)