Apartment Therapy Survey: Do You Shop SkyMall?

Apartment Therapy Survey: Do You Shop SkyMall?

Beth Zeigler
Dec 17, 2009

We were listening to Talk of The Nation on NPR recently and a story came on about the SkyMall institution. Having perused the SkyMall catalog since our very first flight, we immediately found the piece intriguing. But even more fascinating is the SkyMall consumer.

According to the story, the average shopper is between 35-64 years old, lives in a big city and is college educated. To us, they sound a bit like the average Apartment Therapy reader. Which got us wondering--have you ever shopped SkyMall? If so, what's worth purchasing?

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(Image: SkyMall)

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