Each monthly video showcases some interesting furniture, shops, and more. In the intro, she explains that although she's worked first hand with the world's best designers, and has learned what "great design is,"she's also "living on a budget...in a shoebox...so she's learned how to make it work..." The video goes on to show some fun items Mary has found, all of which are in good taste and pretty affordable, or well worth the investment. We think this is a great step from AD to reach out to a younger, hipper, and tech savvy-ier audience. It will be interesting to see if this affects the content of the magazine. If it's a success, we could see this possibly spinning off into a separate thing on it's own. What do you guys think?
For many people, Architectural Digest Magazine has long represented a pinnacle of design. Unfortunately, there are also many people that don't bother looking at it. Some may feel it's a bit too high-end and unrelatable to their daily lives, or maybe that its more geared towards industry. Well, we just got an interesting email from Mary Padian, who is the assistant to the Editor-in-chief. They have launched a new series of videos through their website, hosted by Mary herself, called "Mary's finds."