AT Email: Lunch with Christiane Lemieux of Dwell Studio - 1.10.08


January 10, 2008

Today is a double header.

I've got a full day's worth of blogging to fit in around a photo shoot in our apartment for Cookie Magazine (focus on Ursula and her nursery) followed by a taping by a Japanese television show (focus on Sara and myself making a clementine candle - a favorite in Japan).

As they say, all press is good press, but this better be real good. At least the apartment is looking great.

Meanwhile, the word on the street is that yet another hip, young designer has signed a deal with Target to make lots and lots of products. I had lunch yesterday with Christiane Lemieux, the founder of Dwell Studio, the cool, modern bedding company and she told me about her new deal with Target.

The idea? Target is great brand visibility, but it also will allow Christiane to sell her designs at far lower price points, thus reaching a whole new audience. Right now her stuff is PRICEY. Look for Dwell in Target in the next month.



Christiane is from Canada and ended up in New York by attending Parsons Design School. While she focused on fashion, she ended up working for Portico as a designer until it really started to lose its way. Looking around, she saw a gap in the market for modern bedding and founded Dwell.



Since 1999, Christiane has gotten married, had two children and taken on two business partners, her husband, Joshua Young, and Jennifer Chused, a former Donna Karan alum and stuck to her knitting. Now, after nearly ten years, she's really on the verge of a breakthrough.



Just a few months ago, Christiane relaunched her whole shebang with a new name, Dwell Studio, and MUCH nicer, cozier, more-lived-in photographs. It must have been a lot of work, but it really makes a difference in communicating "modern" without being cold.



We invite you to take a look here at what she is up to. Enjoy!


Best, Maxwell



 


 


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