AT Email: Thread Count Fraud, Bits & Bites - 1.25.08

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January 25, 2008

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If you ever wondered what the deal is with all those thread count promises made on every sheet you buy nowadays, this is for you. In the New Yorker this week there's a great article on April White, who sued - and won (okay, settled) - with Bed Bath and Beyond for thread count fraud: Not Going to Take It Dept. Splitting Threads. Apparently April bought a set of expensive "800 Natural" sheets that felt scratchy:

Upon washing her new sheets, she was immediately disappointed. She said, “They just didn’t feel like I expected luxurious sheets to feel.” A lawyer friend encouraged her to have the bedding tested, so White sent them off to a lab that specializes in textile forensics. The verdict: her new “800 Natural” sheets were, in fact, mere 408s.

The class action suit is based on the discovery that BB&B has been DOUBLING their thread count claims (and their prices) because they've used multi-ply yarns in their threads. This means that a 400 thread count sheet made with 2ply yarn has been counted as an 800 thread count sheet. April's getting $2,500 and every BB&B 2ply sheet customer from August 1, 2000 to November 9, 2007 gets a refund or discount. It's worth a read.

Bits and Bites

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Meanwhile, if you're looking for a cool job in the design field, check out this announcement by Rob Forbes, the founder of DWR: Rob Forbes Calling: Job Offers at His New Startup. Rob is hiring for a secret retail project that entails "a non-traditional approach to design and retailing." www.studioforbes.com

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And here's a scoop. We're meeting with the Swedes behind the "best looking air purifier in the world" - LightAir, next week. This is a totally new silent ionizing purifier that doesn't produce ozone. And we've never seen it before! If you're into air filters (we are), this is worth checking out early. www.lightair.com

Have a great weekend!

Best, Maxwell

 

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.

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