Here's the premise: Architectural Digest is opening up its hallowed halls to amateurs and previously unpublished professionals in a nationwide talent search. The PR reads: "Architectural Digest is always searching for new and innovative talent in design and architecture." And they're borrowing a page from the likes of Last Comic Standing and So You Think You Can Dance? to do it in coast-to-coast road trip style...
The NY Open Audition happens at the Decoration & Design Building (aka the D&D Building), Wednesday and Thursday, October 10th and 11th, during the New York Fall Market Week '07. Subsequent stops on the tour are South Florida (DCOTA), West Hollywood (Pacific Design Center), and Houston (Decorative Center) during the rest of the year, extending into Spring '08.
The winner's designs will be showcased on the magazine's pages, and semi-finalists' work will be posted on the AD website for public scrutiny and voting. For details on how to enter, head to AD's Open Audition site.
Is this American Idol-ized move just a publicity stunt, or is it a sign that the venerable title is truly ready to rock its role as the grand dame of shelter mags and appeal to a broader, slightly less elite audience? Only time will tell. Or maybe Margaret will. We'll also be talking about the October issue, and what makes the magazine tick.
But in the meantime, what do AT readers want to know from this home mag veteran and AD insider?