We’ve followed her from quick crafting to gut renovation, city home to country house, solo flight to team effort, through changes in hair length and family size. What else could Sarah Richardson possibly have up her sleeve? Sarah 101, her brand new series for HGTV!
Sarah dropped by to chat about the show. Listen to the full interview with contributor Patrick J. Hamilton here:
Hear her tell us how she thinks 101 (premiering tomorrow, July 9, on HGTV) will be different from typical design TV fodder, how her Dad’s watchful eye keeps her in check, how “trend” and “decorating” aren’t dirty words, how a little role play never hurts, and how a love of floorcloths brought her full circle back to her roots, and Apartment Therapy.
Fear not, Sarah fans, Sarah 101 may be new, but it promises a lot of what you’ve come to expect from the on-camera career of this prolific and versatile designer who’s never shied away from the practical sides of designing, be they budget constraint, realistic timing, or moments that threaten to unravel the best laid plans, but never seem to, in the end. Design Inc. fans will enjoy the return to client projects. Devotees of Sarah’s House will enjoy the step-by-step room building plans that have always generously shared Sarah’s own design process, and variety of dwelling type and architectural style. You’ll still see her love of textiles and all things vintage. And Tommy Smythe fans will find the dapper sidekick (whose own home was featured here) still quipping it up and trying to inch budgets up whenever he finds his next true love in the tile aisle or fabric showroom.
Sarah’s career started with a television DIY segment painting floorcloths, a subject she recently rediscovered on Apartment Therapy (actually, TheKtchn) when she was researching her first piece for The Huffington Post, Canada. To her, it just proves that everything old is new again, in an internet-based society that brings trends back even faster. Sarah says, “Every creative idea comes from an old idea.” It’s also why she doesn’t seem to get too worked up about trend, and why even her older shows seem to be aging gracefully, no small feat in a made-for-TV decorating world where the “reveal” is king and needs to be drop-dead dramatic. “For me, it’s ‘current’ and ‘relevant’ as opposed to ‘disposable’ and ‘trendy’.”

What does this confident Canadian feel about the state of design TV? “Design television is known for quick hit, quick transformation, low-budget no-staying-power solutions, right? Run out to some big showroom, pick it all up, deliver it all. Five minutes, five bucks, a glue gun and you’re done.” Says Sarah, about how Sarah 101 will differ, “We want it to have staying power, and longevity, and we want it to actually have some principles of good design.”
For Sarah, that staying power and authenticity comes from vintage sources, something sure to warm the heart of many ATers. She’s showcased her ability to spot a diamond in the rough at many a thrift shop and flea market, and expect to see more gems on Sarah 101. “A great space is a multi-layered space… deep and rich in texture that can’t be bought on a credit card, in a showroom, and delivered the day after tomorrow.”
How does she keep it fresh, after facing room after room of Befores, in a career that’s spanned 15 years, the birth of her daughter, and by her own count, at least ten different haircuts? “I walk in and have a vision,” admits Sarah, sounding a bit like a carnival mystic or Tarot card reader. But it’s more about visualization than mysticism. “It’s not about channeling some sort of psychic vibe. It’s really about thinking what the space could be, what the homeowner wants the space to be, who the homeowner is.” And to Sarah, that means a little roleplay to keep things interesting. “There’s nothing wrong with… make believe and character building as it relates to a home… where there is a character, or there is a theme or there’s a vibe you’re trying to channel. Because I think it helps people navigate the choices.” Adds, Sarah, “It’s not as simple as ‘Do I like this?.’ You have to know purpose, and place and context in order to make sure all the choices you are making are the right choice. You can’t just buy it because it’s good. Randomly ‘good’ is not good enough!”
Those pieces on Sarah 101, like on Design, Inc., come in all at once, on load-in days. “Part of it is the way we do it for television, but we also do it for client projects. We sort of hold everything and then arrange to have all the stuff come at once.” That may seem like an invitation to chaos, but there’s a method to Sarah’s madness. “If you bring all the of furnishings in, in dribs and drabs, each piece has such a tremendous focus placed on it, where it’s sort of like you evaluate “Is this chair the right chair? How good is this chair” Well, that chair on its own may not be a scene stealer, but that chair beside the table, beside the couch, beside the lamp, with the footstool and the other table, in context, could be a winner.”
After context comes balance. “In order to reach the end goal, which is completion and a fully-realized living space, there is a balance.” And for Sarah, that’s balance of budget, not just design. “Not everything can be the best of the best of the best. And not everything can be inexpensive. There has to be a fluid line of splurge, of save and important and not –so-important items.” And Sarah, like the rest of us, likes a deal. “I don’t think you should ever apologize for finding something that is well-priced.” And for Sarah, that means thoughtfully chosen IKEA, vintage, and a careful scouring or retails sources when necessary to stretch a dollar.
A decades-worth of public interest in renovation yielded the Sarah’s House series. But Sarah 101 heralds new focus on solutions that don’t necessarily depend on patient contractors, drywall and rerouting plumbing lines. “I felt there was interest in ‘How can I make the most of what I’ve got?’ And if a renovation isn’t in the cards, what can you do?” says Sarah. So if you’ve ever been frustrated by not having the luxury of a full renovation to transform a space, or wondered where all the decorating went on HGTV, Sarah 101 will offer relevant inspiration. “We wanted to be able to focus on helping people realize dramatic changes in their spaces through the use of an interesting combination of materials, sources, furniture, fabrics, you name it. In my view, there’s nothing wrong with a good old-fashioned decorating project to make a huge change.”

Will Sarah and company still show the sofas that don’t fit, the fabric on backorder, the downpurs on install days that we’ve lived through on Design, Inc. and beyond? Indeed. “Honesty and truth are really important core principles to the programming that we create. It doesn’t help the design community as a whole, or even the do it yourselfer, to be made to feel that everything is just perfect in my world. Because guess what? It’s far from it,” chuckles Sarah. “To me it’s more about how you solve those projects, how you navigate, how you conduct yourself that’s more informative. Nobody needs to see me jumping up and down and throwing a temper tantrum. That’s not going to help anyone stuck in the same situation. Plus, you know, my father watches the show, and he would not be happy to see me misbehaving!”
For those who thought Tommy riding a floating septic tank to Sarah’s Summer House like a Brooks Brothers-clad Tom Sawyer couldn’t be topped, Sarah promises more adventure, with more fun and more color. And the color might surprise some. “When people think ‘Sarah 101,’ they travel back to the first episode they ever saw.” But those cream and calm color palettes from not-so-long ago have gotten more daring over the years, and even more vibrant in the new series. Sarah’s color bravery has been driven in part by increased maturity but also the fact she has over 125 shows under her belt, and color is still one of her favorite tools of transformation, TV make-over or not.
There’ll be bedrooms and basements, nurseries and laundry rooms, dining and living rooms, and the new series promises to meld the best of series past, and include smaller spaces and even more relevant budgets. And each week will be something brand new. Says Sarah, about 101: “It’s a new adventure, something completely different from what we did the week before.” It’s a far cry from floorcloths. But in some ways, not at all.
The 13 episode run of Sarah 101 premieres tomorrow, July 9th on HGTV, and a second season is in production.
MORE INFO: Sarah 101
Images: Sarah 101/HGTV






Commercial Flour Sa...
I love her - She and Tommy are a great team...
...but My Lord - She has more houses than Barbie!
She has an amazing eye and a great style. I have never seen a room she's done I didn't like. (and I've seen all her shows except for Room Service)
PS Please fix the title.
I lived in Toronto for 5 years and hands down Sarah Richardson was on my short list of favourite things about Canada. Being a very much a hands-on person myself I thoroughly enjoyed "Room Service" and am sure "Sarah 101" will be all that it promises and more.
Thanks, chrishelms-- fixed!
I could not love her more--not only for her talent but also because she is such a joy to watch (along with Tommy of course). If she could come down to Virginia and do my kitchen, I'd die a happy gal.
Spoiler alert - Sarah 101 is pretty awesome.
Thanks to the power of the internet and proxy servers, I watched all the shows on the HGTV Canada site. (Did you know that Canada lets you view videos of entire shows on their site?! Get with the program, HGTV.com!)
The two on her show are annoying, no?
Sarah's is one of the few show I watch regularly, if for nothing else than the 'I want my own Tommy' factor, though I was pretty shocked at the volume of refined marble in her island summer house. Marble cottage-y? That's the only choice I've ever found, that she's done, that seemed very jarring (only because she kept describing the kitchen and bath as cottage-y and I just didn't see it).
As you know, I don't understand the love for her, although she is talented. I see her as bland and lacking personality. Tommy, I like, although I want to see him do more than nod approvingly and wisecrack.
That said, I'll definitely check out the new show. Nice article!
Sara is my favorite person to watch in the whole world. My partner and I record all of her shows and she is just a great person to learn things from. WE LOVE SARA!
I appreciate Sarah's shows for her honesty. This isnt just Before and After with the magic left out in between. Real project timelines, budgets and problems are usually discussed. Whether you like her personality and style or not, her show offers a real view of the world of design - something sorely lacking on HGTV.
I have been a Sarah Richardson fan from her Room Service days, to Design Inc and to all of Sarah's houses. Luckily, we went to Toronto for our anniversary a few years back. I was able Ti catch up on all of the Design, Inc episodes in one night on my PC. The icing on the cake was staying at the Park Hyatt in the Pink Suite, designed for cancer awareness. I'm so glad HGTV USA finally picked up Sarah 101. I've already seen the reveals on the Canadian website, but can't wait to see the show finally!!
I am in the US and have seen couple of episodes of her show on HGTV. But I only seem to see the same 3 episodes on reruns so I gave up watching it all together. :(
She does have great style but I wish she'd stop asking sweet Tommy for his advice on things and then turn around and convince him hers is always better! She needs to listen to Tommy more. Candice Olsen is still my fave.
Sarah, Sarah...too much...things
LOVE, LOVE, LOVE her!!! She's like no one else out there. Always fresh, new, unique! HGTV is sooooo lucky to have her.
I love her with Tommy. If she were alone, she is a snooze. I never like what she does. Too over done, vintage, shabby chic, crazy color. I do like the duo and it's entertaining.
Sometimes I love her, sometimes I think she's a bit of a snob and I don't like her. I do think Tommy is the best though. As a Canadian, I watched her from day one. Years ago, she had a segment on a design show, can't remember the name. She was very plain and tomboy-ish and someone obviously got a hold of her and gave her a major makeover. Her looks over the years have interested me more than her designs.
Like lolagirl, I sometimes love her and sometimes I am sick of her. I did enjoy most of the 'Sarah 101' episodes but I firmly believe that without Tommy it would be only half as interesting.
Although in general I tend to like her rooms, she has become very predictable and she could use a little bit of the old "less is more" wisdom. JMHO of course.
Good interview. I've enjoyed her previous shows and it sounds like this one won't disappoint. I've set my DVR in case I'm out.
My mom loves her.....
i love her! yay - a canadian!
There has definitely been a progression in Sarah's personality and design style on air. It well into the first season of Room Service before we started to see any personality from her or her projects (wasn't Tommy originally a client?). That said, I love her pattern mixing, and find her "never met a shade of white she didn't like" color schemes refreshing from most home make over shows where over saturated wall colors seem to rule.
The reason I like Sarah Richardson better than other designers on HGTV is because she always does something different, but somehow it always looks like "her". Whereas others, like Candice Olsen, always do beautiful rooms that look like she did them, but they're also always the same. Blue/brown color combo + shiny mirrored sconces and side tables + Kravet fabrics = perfect Candice room.
Genevieve Gorder is a close second to Sarah. She always does nice rooms but gets -1 point because my boyfriend wants to bang her. Sarah always has a bun in the oven so no boyfriend love there.
Some of these comments are really funny. Anyway, I was really impressed with Sarah when I first saw Sarah's House on HGTV USA. After having watched 2 seasons and the Summer House series I am finding her end results a bit predictable.
Love Tommy and think he does bring out her personality. They are fun to watch.
Sarah Richardson shows are by far my favourite lifestyle programing on tv-in fact, the only HGTV programing I make a point to watch. I didn't even realize that she was on in the States (lucky for y'all!) It is nice-being Canadian-to see her sources and locations so close to home. It is awesome to see familiar skyline views from, say, the apartment that she did in one episode of 101 and the familiar street shots as she is sourcing product.
Besides the "Sarah's House/Cottage" series of shows that she has done which I think is a great format for this type of programming, Sarah 101 is my absolute favourite. Budgets are a little more realistic and the rooms are very accessible for the average person.
(Candice Olsen does some kick-ass renderings. She had a little book out that I bought not for the design ideas, but for her beautiful little prismacolour marker and pen renderings as inspiration for my own in design school)
I like Sarah's stuff, particularly how she shows real reno problems and how they can be solved (or how you have to compromise). That said, I've actually learned the most from Emily Henderson. I feel like Emily's show kind of has a cutesiness problem with its format, but she's the only one who regularly pulls out different colors/textures/patterns/pieces and talks about WHY they create a certain mood instead of just saying that they do. As for Candice Olson, I agree that her rooms are a little predictable, but she is the absolute best at use of space. There is no nook or cranny she can't work with to maximum potential, so even though her designs aren't my style, I watch Candice's show to see that element.
Absolutely my all time favorite decorator! I love her sharing the thinking behind the design and incorporating some re-purposed items that give a bright, comfortable (not granny) look. Quite refreshing after watching other designers that totally obliterate anything a household might have owned.
I love that her shows incorporate reality! As an interior design instructor, students always come in with stars in their eyes about the profession and how a project works. This is the best piece from the article.
Design television is known for quick hit, quick transformation, low-budget no-staying-power solutions, right? Run out to some big showroom, pick it all up, deliver it all. Five minutes, five bucks, a glue gun and you’re done.” Says Sarah, about how Sarah 101 will differ, “We want it to have staying power, and longevity, and we want it to actually have some principles of good design.”
If my students could only watch one show on a design network, I would make it anything show with Sarah and Tommy!
Thanks for your work Sarah!!!
What I love about Sarah's projects is that she lets you in on her mistakes -- which always add time to the timeline and end up costing boatloads of money. I mean, how many times did she have to re-install the floors on her island home? Or, the window re-do to make the window line match? But I think her budgets are way beyond most folks. Can you imagine how much it cost to send all those materials up north, and then by boat for the last few miles??? But Tommy is a hoot! He needs his own show. Are you listening, Canadian HGTV?
mojones,
Thanks for the laugh!
Thank you for posting this information and the interview. I didn't know about the new show. I will be watching. Tommy is wonderful.
YAY! I have my mother to thank for introducing me to Sara, so a double thanks to mom and HGTV. And Apartment Therapy, otherwise, how would I know when to set my DVR?
Sarah, the minute you're ready to dump that Tommy kid, call me!
Kudos to AT for highlighting the best thing on HGTV. I have mad love for her and her team.
I really like that she doesn't push the DIY mindset as much as other shows. I like decorating, but I'm never going to renovate things myself, I'm going to hire pros. I get so tired of hearing on tv (and then, in the mouths of all the shows' fans) that homeowners can and should do it all themselves. I don't WANT to do it all. I don't KNOW HOW to do it all. I don't HAVE THE TIME to learn how and then do it all. So, for, Sarah Richardson's shows are a refreshing break from an irritating refrain.
She is truly one the best Canadian designers out there! Love all her work.
Okay, well, I am in the minority here, but she's okay. Maybe it's because I've had my nose in design magazines my entire life, but I don't find her work inspiring. If I were to hire someone to do my house, it wouldn't be her.
Case in point: the project in the above pictures. This is a pretty common house style in Ontario, and I've been looking for a house like this for several years -- but a virgin un-renovated version. Removing the walls in that house, making it an open space, and slapping down laminated flooring?!! A travesty. The sort of house which makes me want to burst into tears of frustration -- a house that that been gutted of its character, but hey, is design-y.
I should say that the house in these pictures is typical brick 2 story plus attic model found in inner city communities across Ontario (mostly Toronto and Ottawa). Built between 1900 and 1925, they had maple strip flooring, and pocket doors between the front parlour and dining room, as well as an entrance defined by walls.
Entering straight into a living area? In a country with a winter such as Canada? Not only does removing the entry and walls of the front hall destroy the house's character, but it does not work with the climate.
Sarah may understand MCM design, but she doesn't have the background or appreciation for anything older from what I have observed of her.
Saw the first episode of Sarah 101 yesterday, I enjoyed it overall, found it most helpful when she shows the giant floral on sofa (too much) vs. side chair (just right) and explains why - when she talks about why she'd choose one flooring over another. At the end, what I really wanted to know was how that homeowner (the husband half) felt about a giant PINK sofa! Since I'm still working actively on the house I'm in, I'm still harvesting ideas from print and TV, looking forward to the next episode...
I used to think Sarah was awesome, until I watched Sarah 101.
I've watched most of the episodes (I live in Toronto) and you'll see that in many of the "cheap refurbish" jobs, Sarah ends up spending triple what a newer item would cost. It's no longer a bargain if you re-work it beyond the point of no return!
Tommy, although in his own right extremely talented, just seems like a "yes man" in this series. Too bad. When I met him at the Interior Design show in Toronto, he was gracious and warm. Sarah (although standing 2 ft away and not talking to anyone) couldn't be bothered to turn her head to say "hi" to a fan.
Too much pattern and too many colours crammed into one episode. But hey, if people get something great out of the show, kudos to Sarah! I heard it's not getting picked up for another season (and imo, not surprising).
I love Sarah and Tommy...I met Tommy a few years ago when he was here in Winnipeg for the Kitchen and Bath show. Sarah came last year, but unfortunately I didn't go...I just hope that she's not snobby as some people have said, because I don't want to ruin my illusion of her! If I ever win the lottery, I'll definitely be calling her to come and decorate part of my house! I love all her work...Even with the rooms that aren't my taste, I can still see how great they are!
I loved 'Sarah's House' I hope they have another season in the future.
The "birth of her daughter?" She only has one? Because she's been pregnant in every single show I've seen! :^)
PleinJane-- I asked her about that (and my BF thinks the same thing!) She shot two separate series of Sarah's House while expecting. She said she gets that a lot! :)
Anyone know of a designer in the L.A. area with Sarah's aesthetics with reasonable rates?
I love Sarah's shows. HGTV did a horrible job promoting the summer house series. I didn't even know it was on until I happened to catch the last episode about the bunky. HGTV needs to do some more promotion on her show.
She's had 2 daughters... 2005 and 2008 I think.