AT on Stephen Drucker & Shelter Porn on the Internet

AT on Stephen Drucker & Shelter Porn on the Internet

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Maxwell Ryan
Dec 18, 2007

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As our cold weather steadily rolls in, we keep thinking about what Stephen Drucker, editor of House Beautiful, said last week in this Mediabistro interview:

Q. Does that help make shelter magazines Internet-proof?
A. They are safer in a lot of ways. In a funny way, shelter magazines are like books -- readers keep them, and they really can't bring themselves to throw them away. It's not the same looking on the Internet at a photograph of a room...

The Internet is a stimulating medium, and when people read a shelter magazine, they go into a very introspective, relaxed mode. It's like the opposite of being on a computer, they want to get lost in the magazine."

Are shelter magazines "internet-proof"? On the one hand, I totally understand the point of saying this, obviously different mediums are good at different things, but this is like waving a red cape in a bull's face. We're here to prove him wrong.

Having worked with clients since 2001, I have seen the gradual transition from magazine clippings to web printouts as people research and record rooms they love. People will go wherever they find great pictures, whether on web or magazine. And let's face it, the web is GREAT for photographs. They are full of juicy goodness and light when beautifullly positioned on the computer screen.

Do magazines have an edge now? There's no doubt. They have the budgets for beautiful photography, not to mention all the well oiled connections into great homes done by great designers. But just give us some time. Our photography and our connections get bigger and better every month, we like "real" people's homes just as much as "high end" interiors and we're creating our own experience by which you can really settle in with these pictures and then take them with you. We're young, flexible, hungry and learning. AND our mission is much loftier than catering to a high end advertising base: To help people make their homes beautiful, organized and healthy.

Are these pictures big enough?

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