AT Summit: Put The Names With The Faces!

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One of the coolest things about the past weekend happened completely behind the scenes. While parties were being thrown for ICFF, our contest was wrapping up and others were just getting outside into the sunshine, we held our first AT Summit and got 10 of our editors together for the first time...

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Meeting at City Bakery on Saturday morning (where we worked while in graduate school), we all spent Saturday day deboning ICFF for our readers, and then went back to the office for long meetings that day and Sunday to discuss the past, present and future of AT.

It was great.

With everyone in the same room (instead of on IM or conference call), we were able to critique and share information so much more quickly, that we created a long list of notes and changes on three big topics: future contests, site redesign and where to grow AT next. All of this goodness you will see playing out over the next six months.

This time we were able to get 10 of our 30 editors together and next time we hope to bump that up more. It's all part of our master plan to grow our own editor community in parallel with our online community, get better and better at what we do and continue to help readers make their homes more beautiful, organized and healthy.

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.