AT Survey: Blueprint Folding and the "Similar Stage of Life"...

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With the news that Blueprint will be folded into Martha Stewart Weddings yesterday, Blueprint Folding: Not A Good Thing, perhaps the most interesting voices in the fallout were those that took umbrage with the fact that yet again, good design was being hijacked for a more vintage, pollyanna view that women must be the only ones who care about the home, and that most of those should be married as well.

To quote MSLO, "Both [Weddings & Blueprint] appeal to women at a similar life stage...".

Really? Why is it that the shelter/home decor MAGAZINE business continues to be skewed in this way?

Here are a few voices:

As a male reader of Blueprint, we couldn't agree more! How many other guys who enjoyed Blueprint will never pick up MS Weddings?

- aaron

I hope they don't send me Weddings instead of Blueprint. I'll scream.

- anadequatenovel

Since when are married women the only people who need or have a "special interest" in home/decor? Way to exclude a whole lotta people (singles; men; couples who don't want to, or are absurdly prohibited from marrying; couples who will marry but have zero interest in having a wedding).

- j

Yeah, but not all of us are getting married, are getting married again, or will ever get married. What a way to make a girl feel like she doesn't count unless she has a man.

- Lisa from VA/lsaspacey

(Great pic from Asteroid Booty. Thanks, Booty!)

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.