043009-cb01.jpgFinally, it's here! After months of rumours and waiting, CB2 opens today, their first store in Southern California. Yesterday morning we got to take a sneak peek at the new store. The beautifully designed space, a sprawling 13,800 square feet on first floor of the Sunset Five complex on Crescent Heights and Santa Monica, is barely recognizable as the old Virgin Megastore...

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The scene last night as the store welcomes its first customers.
This weekend, in honour of their arrival, a percentage of sales will be donated to the Los Angeles Regional Foodbank. Call us old school but there's something about a bricks and mortar store, about being able to touch something or pick it up. We were as happy to reacquaint ourselves with some of our old favorites...

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...as to become familiar with some of the other products, old and new, we'd never seen in person. We can foresee spending a lot of time here.

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[images 2, 3: Abby Stone; all other images: Laure Joliet]