I'd switch my vote from "San Francisco" to "Bay Area" if AT were considering going to regional (non-city) names for all of the "city" sites. But as long as New York, Chicago, and Los Angeles are named AT sites, SF is the local equivalent.

definitely keep it "San Francisco". everyone knows where you mean by San Francisco. But folks from other watery locales in this country may be confused as to which "Bay Area" you're talking about. I'm from the Northeast. I've heard some Bostonians actually refer to their particular neck of zee voods as the 'Bay Area'!

neither? what about the people who don't live in the bay area, but are still represented by the region? i've seen a fair number of members from portland and seattle. what if everyone became northwest, southwest, east, or midwest? it's not THAT bad....AT-NW, AT-SW, AT-E, AT-MW. since you're sort of taking over the country, shouldn't your name reflect it?

This is a constant debate in this region. LA and New York incorporated all of their regions long ago into gigantic cities, while San Francisco did not. Yet we would still be calling it New York even if Brooklyn were a separate city. Ya know? The way we call Beverly Hills part of LA even though it IS a separate city? And not LA Area?

I think until (if?) all the names are changed to reflect much larger areas than they do, it should stay AT:SF, for the wende and heather leaf said.

Definitely stick with SF. What differentiates this site from AT:LA, AT:NY, etc, is not location; after all, I'm still at my desk and the "location" is just a different prefix to "*.apartmenttherapy.com". We're different because of the SF aesthetic, that is a mix of "livable modern" small-space efficiency, West Coast green mentality, and an infusion from outlying regions like Napa, Monterey, Marin, and East Bay burbs.
Also, as a bunch of people before me said, it's not "AT:Manhattan", even though they all pretend to live there ;-) (had to get them back for the Blu competition)

I hope the AT universe doesn't grow too large. As a Sacramentan, I include myself in the SF region to keep it easy. But I also keep up with the happenings on the other AT sites, and if I suddenly had to also check out AT Austin, Santa Fe, Asheville, Miami, etc. I think my head would explode. I certainly wouldn't ever get any work done!

Oooooh, can there be an AT:Memphis or what about AT:cities so small they don't matter?

AT: Atlanta - there needs to be one SOMEWHERE in the southeast! You have two cities on the west coast, one in the midwest, and one in the northeast... what about us southerners?!

I could live with AT: Memphis, but Atlanta's a bigger city :-)

I am from out-of-state. Please do not change the name. Everyone in this country and Canada know San Francisco. "Bay Area" would confuse the rest of us. Many people who contribute from beyond the "Bay Area" would feel excluded.

I agree with above comments that say you should keep it SF because all the other sites are city names. By changing it to Bay Area, I actually think it would feel like you were including more people locally, but excluding those of us that are covered by this site but live outside the bay area (pacific northwest...).

I like AT West Coast! :)

north by northwest (cue Bernard Herrman)