Your can do it with your car, why not let your pooch in on the action. While the tech geek in us likes this idea, the designer in us doesn't. The concept is definitely interesting and not really that much of a stretch, an RFID chip worn around your dogs collar that controls the opening and closing of the door, but look at the size of this thing.
With the doggie door mechanism taking up pretty much the entire door, it kind of defeats the purpose. Too bad they weren't able to use a more traditional, less conspicuous doggie door...especially since it will run you between $700 to $800.